Become the UX practitioner your organization actually needs
14 short lessons on responding to shrinking UX teams and the rapid spread of AI across design, development, and marketing. Each lesson gives you something you can use the same day — plus the PDF slide deck from the workshop it's based on.
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The Problem
The golden age of UX is over
The days of generous headcount and easy hiring are behind us. UX teams are expected to prove their business value and deliver faster, often with fewer people.
AI makes the bottleneck more obvious
Product owners and developers are already using AI to research ideas, produce interface concepts, build prototypes, and test possible solutions. When all of that moves faster but UX still insists on doing every activity itself, we become the queue everyone is waiting in. And people no longer have to wait. They can route around UX, and increasingly they do. Many UX teams have yet to adapt their role around colleagues who can now do more UX work themselves.
The Solution
Use AI to spread UX without losing control
AI gives more people the ability to wireframe, prototype, analyze research, and run basic usability tests, whether UX teams approve or not.
A modern UX practitioner shapes how colleagues use those tools, provides the right systems and training, and protects quality through design standards and lightweight governance. This course shows you how to move from producing every UX artifact yourself to directing better work across the organization.
Who It's For
What The Course Covers
The shift
- Why the comfortable years of UX are over
- What moving from doer to director really means
- How to give colleagues what they need to do UX well without lowering the quality bar
The toolkit
- Design systems that non-designers can build with
- A research repository that gets used after the readout
- Functional personas your team can talk to
- The mindset that makes AI safe enough to trust
- Lightweight governance
- How to brief AI well
AI in design & leading the change
- Why AI means your design role is growing rather than shrinking
- Practical ways to use AI for brand, aesthetics, wireframing, and prototyping
- How to lead the change through your organization
- Exactly what to do on Monday morning
Why Sign Up
Practical from day one
Every lesson gives you something you can use immediately, from briefing AI more effectively to setting sensible guardrails for colleagues.
Focused on the work you're facing now
The lessons deal with shrinking teams, AI-enabled colleagues, and the practical challenge of protecting UX quality without becoming a bottleneck.
Short enough to read on a coffee break
Each email takes a few minutes. No 40-minute video modules, I promise.
Free, with no catch
Sign up, read the lessons, and unsubscribe whenever you like.
The workshop slides are included
This course grew out of my Modern UX Practitioner workshop. You'll get the full slide deck as a PDF, a handy reference for when you want the whole picture in one place.
A real person on the other end
If a lesson raises a question about your specific situation, hit reply. I read every reply myself, and I'll do my best to point you in the right direction.
A Bit About Me
I'm Paul Boag. I've been working in digital for over 30 years, written six books on UX and digital strategy, and spoken at conferences around the world. More importantly, I've made most of the mistakes this course will help you avoid, which is arguably the more useful qualification.
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Sign up now and the first lesson will explain how shrinking UX teams and widespread AI adoption are reshaping the role, and what you can do about it. You'll also get the PDF slide deck from the workshop this course is based on.
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